Our Story


Function: noun or verb 
Etymology: Madden 2005


Hit Stick was founded by Robbie Adams, a current college football player from Chicago. His vision was to create a lifestyle brand for athletes, while giving back to a cause he believes in. As athletes, we tend to think we will be seen as soft if we talk about how we are feeling. This needs to change. Mental illness is just as serious as an injury on the field, track, or court; it should not be taken lightly. Hit Stick supports ending the stigma surrounding mental illness. We donate a generous percentage of each sale to a cause that helps bring awareness to this issue.

We are currently looking for brand ambassadors. If you believe in what we are doing here at Hit Stick and would like some free gear, shoot us an email at sales@hitstickapparel.com. 

Join the movement and help build our brand as we help you build yours.


Hit Stick supports the movement to end the stigma surrounding mental health one yard at a time. 15% of all sales are donated to https://bringchange2mind.org/. Help us give back by educating others about the significance of mental health. Do good while looking good.